Talent@2030

SAVE THE DATE: March 6-7, 2018

Last year's 4A's Talent@2030 brought together 250 Talent and HR leaders, along with top C-suite agency and client-side executives, who offered candid perspectives about the significant impact that technology, social media and data have had on people and culture. The event culminated with a dynamic Master Class on unconscious bias that left our attendees with new insights about what it really takes to build sustainable, inclusive people and culture practices.

Mark your calendars now and plan to attend this September's 4A's Talent@2030. This year is sure to be an even stronger talent community and knowledge building event for the industry! The agency-focused agenda will present best practices in talent retention that enable the future through innovative engagement and development strategies.  

Click HERE to register today!  

We look forward to seeing you this September!

Click HERE to see highlights, video and images from 2015. 

See 2015 highlights from Day 1 & Day 2

Follow the conversation #4AsTalent2030

 

TALENT MAGNET
BREAKOUT SESSIONS

 

During these lunch breakouts, talent leaders will experience case studies and lessons learned presented by top agencies and companies developing and unlocking talent in today's industry.   

 


TUESDAY, SEPTEMBER 27, 2016 
11:45 a.m. - 1:15 p.m.


11:45 a.m. - 12:00pm | BREAK

12:00 - 12:50 p.m. | GROWING MILLENNIAL MANAGERS
Led by Gary Duke, Chief Talent Officer, Wild Blue Yonder

Every day agencies promote millennials into management positions. Yet these inexperienced staffers generally lack the fundamental leadership skills needed to be effective in their new roles. Whether it’s providing constructive feedback to direct reports, managing conflict or just keeping their own emotions in line, all too often they are ill-equipped to handle these supervisory responsibilities with any success. Join Gary Duke of Wild Blue Yonder for an enlightening discussion about the most effective methods agencies are using right now to get inexperienced managers up to the task.
 

12:00 - 12:50 p.m. | DISRUPTING AN INDUSTRY: EFFECTS OF NEW OVER-TIME REGULATIONS

On December 1, 2016, our industry will be disrupted once again as new workforce overtime regulations go into effect.  The rules associated with employee classifications and any overtime pay will have a tremendous impact on Advertising and Media agencies.  

Join Doug Parton, Head of Talent at Partners+Napiers; Keji Ayorinde, Assistant General Counsel at IPG; and Renu Hooda, Global Compensation and Talent Operations at Mediabrands Worldwide in this breakout session about the work agencies, large and small, have done to analyze job functions, forecast the financial impact to the agency, and make significant organizational adjustments to become compliant.  This interactive session will explore how agencies are activating new policies, training managers, designing communication plans and new approaches to tracking time.



12:00 - 12:50 p.m. | EARN YOUR HR SEAT IN THE BOARDROOM
Led by Momentum Worldwide

Let’s be honest: HR gets a bad rap. In the agency world, that sometimes means getting relegated to the back room. But in an industry where leadership constantly, vocally, says talent is the future and the only competitive differentiator, HR needs to be active in the board room. 

We’ll show you how to get there – how to earn your place there – in this two-part interactive breakout session. 

In a human-centric industry, real success requires an HR team that can deliver true strategic business partnership.  We’ll explore how great HR teams are delivering consultancy and coaching powered by data analytics, psychology and operational automation.  Jennifer FriemanMaria Neve, and Jacqueline Debien will show you how to apply powerful change techniques to redesign and build the HR team of the future, giving your agency the true competitive advantage of industry-leading talent.

 

12:00 - 12:50 p.m. | THE TECHNOLOGICAL FUTURE IS PEOPLE POWERED
Led by Meredith Hall, GM, Learning & Development, The Trade Desk and Kayla Vatalaro, Director, Talent Acquisition, The Trade Desk

Technology promises to catch consumer attention even while media and habits are in constant flux. But some have come to fear the day when tech replaces the person calling the shots. While advertising is transforming with the automation of new capabilities and toolsets, it’s opening the door for new development paths and pools for talent as agencies must adapt to become the leaders of tomorrow. Join Meredith Hall, GM of Learning & Development at The Trade Desk as she explores the three crucial components to help attract and retain the talent of the technological future. 

 


WEDNESDAY, SEPTEMBER 28, 2016 
12:00 p.m. - 1:15 p.m.


12:00 p.m. - 12:15pm | BREAK

12:15 - 1:00 p.m. | LESSONS FROM GOOGLE: APPLYING THE SCIENCE OF PURPOSE

Led by Arthur Woods, Co-Founder, Imperative

This experiential workshop will explore the science of purpose and how you can harness it to maximize fulfillment in your career and potential as a leader. In the workshop you will uncover your unique purpose drivers, learning how to communicate, plan and team around around them. The workshop will teach the concept of job tailoring, strategies for managing small changes to the way you work, frame your narrative and engage others to maximize purpose for yourself and others.  
 

12:15 - 1:00 p.m. | EXPERIENCE DRIVEN UNCONSCIOUS BIAS WORKSHOP
Don’t Train Your People on Diversity, Harness Their Emotions to Make Real Change facilitated by SapientNitro

Culture does not make people, people make culture, and there is growing evidence that traditional diversity training methods are not effective at leading to more inclusive cultures and can at times be counter-productive. The key to designing an effective experience is to understand the difference between emotion and reason; reason leads to conclusions, while emotion leads to action. SapientNitro and Second Story have developed an experiential unconscious bias workshop that architects emotion to influence action and culminates in asking participants to commit to tangible actions to overcome their biases and become activated agents of cultural transformation.

In this breakout session we’ll discuss our process for developing this workshop, findings from initial sessions and the results we’ve seen in our agency and for our people. We will also take participants through a part of the workshop, to demonstrate how the approach could be leveraged within their organizations in order to effectively address unconscious biases.


 

12:15 - 1:00 p.m. |  BECOME AN EFFECTIVE CHANGE AGENT
Led by Momentum Worldwide

What you hear: “Innovation and change are essential to the future of our business and industry.”

What you see: Largely, the same thing that happened yesterday. 

The rhetoric is true: change is essential for business and individual success – but it’s also harder than the routine that has gotten you this far, so there’s not always incentive to change. Traditional change management strategies tout generic processes that don’t lead to true transformation.  Learn how to move yourself, your partners and your organization forward by applying a simple yet powerful, framework that uses logic and emotion to help partners get out of their own way and onto the path to change.  Join Jennifer Frieman, Maria Neve, and Jacqueline Debien from Interpublic agency Momentum Worldwide in this two-part breakout series to learn how you can support change in your culture in a lasting way.


12:15 - 1:00 p.m. | MORE THAN PROGRAMS: DIVERSITY & INCLUSION AS A BUSINESS STRATEGY
Led by Michael WheelerFounder, The Diversity Performance Factor Project™, President, GD&I Enterprises

Diversity is more than a program, more than an HR initiative.  Diversity is a workforce, workplace and marketplace fact that demands new ways of thinking, attracting and retaining talent, managing people and driving successful business outcomes.  Strategically aligned Diversity & Inclusion can help get and keep the best talent, it can also transform businesses.  In the world of Advertising, many of our clients are trend leaders in this area and making increasing demand on us to support their work.  In the session, Michael Wheeler, named a "Pioneer of Diversity" and globally recognized thought leader, corporate executive and author in Diversity will share insights from best practices, next practices and will share practical insights and tools for going beyond programs and building a truly strategically aligned D&I strategy.