CEO, North America
Rich Stoddart is a proven marketing leader who successfully drives growth and innovation for one of the world’s largest and most awarded communication companies, Leo Burnett.
Under his leadership the last six years, Leo Burnett North America driven significant growth and acquisition of new clients and has delivered some of the most effective and talked about campaigns for blue-chip clients including “Mayhem” for Allstate, “What Will You Gain When You Lose?” for Kellogg’s Special K and “Mean Stinks” for Procter & Gamble’s Secret. As CEO, Rich is recognized for his leadership in the development and integration of shopper, digital, social and mobile capabilities as well as talent acquisition.
Chief among his personal success drivers is aN unwavering focus on talent, which has helped the agency consistently win “Best Place to Work” commendations from Advertising Age and The Chicago Tribune. He has helped engineer a new innovation arm for the company – Farmhouse – and has also aligned Leo Burnett and sister marketing services agency Arc, enabling the delivery of seamless, cross-platform ideas. Uniting the complementary strengths of Burnett and Arc together, as Leo Burnett himself said, “helps clients build a quality reputation for the long haul and generate sales for the immediate present.”