VICE PRESIDENT, ON PREMISE STRATEGY and
MULTICULTURAL MARKETING USA
DIAGEO North America
Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to DIAGEO North America. As VP of On Premise Strategy and Multicultural Marketing (the first person to hold this position at Diageo), Marc is responsible for setting the company’s U.S. strategy and vision for engaging and marketing to today’s emerging and often performance leading On Premise environment and dynamic Multicultural consumer segments. Marc has held positions as Director of Brand Marketing for Ciroc Vodka, and Tanqueray Gin, overseeing the USA marketing and strategic initiatives for the Brands.
Marc’s career combines over thirty years of agency and client management experience on a variety of levels. His focus on strategic, niche marketing and targeted program development is one of the keys to his career accomplishments. Recently, Marc lead the initiative to launch the Diageo Multicultural Marketing Advisory Group, a team of external professionals from diverse career and cultural backgrounds to provide further clarity and focus in driving Diageo’s Multicultural Marketing Vision. Additionally he founded and leads Diageo’s Military umbrella marketing initiative “Diageo Salutes The Troops”.
Marc began his advertising career at Compton Advertising (presently Saatchi & Saatchi), after receiving a national 4A's fellowship ( MAIP).
A noted speaker, Marc has received numerous industry and community awards and recognitions. A father of three, Marc currently resides in New York City with his wife and twin daughters.