She Runs It
Lynn is the President & CEO She Runs It – formerly Advertising Women of New York (AWNY) – an organization with a mission to pave the way for more women to lead at every level of marketing and media.
Lynn works closely with corporate executives, influencers and mentors across the industry to develop programs that empower women to achieve their professional goals at every stage of their careers.
Lynn joined AWNY in 2012, and immediately embarked with her Board of Directors on a journey to reimagine the organization. Recognizing the industry had become more than just advertising, and more than just New York, they looked to rebrand the organization, expand into new geography, and refresh the mission.
Fast forward to 2018.
- The Chicago chapter of She Runs It was created in the summer of 2016 at an unprecedented event called and is already more than 850 strong, and the organization is making plans to expand to the West Coast in the next year.
- The organization was rebranded as She Runs It, a move that was announced during Advertising Week in September 2016, and quickly became part of industry vernacular.
- She Runs It completed and published the industry’s largest benchmarking study last year in partnership with EY and LinkedIn. Believing that you can’t truly tackle a problem until you understand it, the study looked at the career trajectories of nearly 4 million people and 4 thousand companies to determine why women are not advancing to the heads of more tables in our industry. The result was several actionable truths that Lynn will share with us today.
- In 2017, Lynn orchestrated an alliance between She Runs It and Diversity Best Practices to the launch the Inclusion and Diversity Accountability Consortium (IDAC). IDAC launched in December 2017 with a goal of creating a more inclusive workforce across the marketing and media industry. Twelve inaugural corporate members committed to the fundamental principles of the consortium: measurement, dialogue and action. The IAB, 4As and the Ad Council have all become industry partners of IDAC.
Prior to She Runs It
Lynn’s career has spanned digital media roles in entrepreneurial and corporate environments including CBS Television Network; Prodigy Services Company; her own digital agency, Multimedia Resources, which was sold and went public after seven successful years; The Washington Post and the Online Publishers Association (which is now Digital Content Next), before joining AWNY in 2012.
Lynn is a proud graduate of Boston College and received her MBA at NYU. She has two grown children, loves racquet sports and anything on the water. She lives in Westchester, NY with her husband George.