DIRECTOR OF INSIGHTS
smith & beta
With extensive experience in digital strategy and insights, Julie conquered digital during the pioneer years. She currently leads qualitative research for smith & beta and shares industry expertise by collaborating on curriculum design. After developing interactive museum collections for the Smithsonian Institution, she moved into consulting at Sapient.
At Sapient, she built online products and business critical applications for fortune 500 clients. Julie previously led account teams at texture media, FL2, Crispin Porter + Bugusky and Iventus Digital. Behind the scenes Julie is a creative strategic thinker, looking to answer complex questions about customer needs and behaviors in order to develop compelling marketing programs, products and services for many of the world’s top brands.