Jennifer DaSilva, president at Berlin Cameron, is a seasoned integrated marketer with nearly 20 years of experience working on Fortune 500 brands. In her 13 years with the agency, she has managed key accounts like Coca-Cola, Heineken Premium Light, Vimeo, Gilt, Wyndham, Lexus, vitaminwater, and Capital One, for which she led the post-acquisition transition of ING DIRECT to Capital One 360. She began her account management career in the WPP family at J. Walter Thompson. After rising through the ranks working on packaged goods for Warner-Lambert, Jennifer then ventured to M&C Saatchi, where she worked on the global British Airways account.
As a strong female leader, Jennifer is passionate about supporting female entrepreneurs and women in the ad industry to rise-up together. She’s been outspoken on the topic in the press (Huff Post, Fast Co, Perspectives) and on the speaker circuit (Advertising Week, The Other Festival, The Women’s Convention) this year.
And she’s not just talking the talk, but also walking the walk. Jennifer launched Girl Brands Do It Better at Berlin Cameron, an initiative dedicated to empowering female entrepreneurs through connections and creativity. Separately, she empowers her employees to pursue their side hustles by implementing monthly side hustle days and investing in their passion projects. Jennifer also advises startups on the side, like Project Playdate, and sits on the advisory board of Girl Up, a United Nation foundation that empowers girls to change the world.
Jen graduated with honors from the Carroll School of Management Honors Program at Boston College. She serves on the WPP Business Development and Digital Advisory Boards, and is a member of Advertising Women in New York.
Most importantly, Jennifer is a wife and a mother of 2 active boys in NYC. Her hobbies include traveling, wine tasting, searching for the best craft IPA, exploring the NYC restaurant scene and entertaining.