Founder and Director of Strategy
Wolf & Wilhelmine


Heidi started W&W so she could work with brave clients and a collection of kickass talent to make premium, provocative strategies for future-loving businesses. To get to premium, she’s designed a shop that puts a high value on finding the right people and supporting them through education, systems built around the modern workforce and the conditions that creativity truly needs to thrive (hint, it involves naps and digital shut-downs).

In her past life Heidi had a career run at top shops like BBH, Anomaly and Droga working on projects like the global launch of Google Chrome, figuring out the future of vodka for Diageo and helping guys rule the mating game with Axe.

But she’s having a lot more fun now.