Senior Manager, Center of Excellence Multicultural Marketing
The Coca-Cola Company
Daneyni Sanguinetti is Senior Manager Multicultural Marketing Center of Excellence for The Coca-Cola Company’s North America Group (CCNA). In her current role, she designs, develops, deliver and evolve programs necessary to ensure our leaders are developing capability to support the organization’s multicultural strategy. She also serves as the Multicultural (MC) subject-matter expert (SME) liaison to the North America Brand portfolio strategy teams, driving the integration of MC consumer insights into their marketing strategies.
Born in Santiago, Dominican Republic, Daneyni joined the company in 2012 and has held roles of increasing responsibility in both Marketing Innovation with the Global Freestyle Team and Marketing Strategy with the Multicultural Marketing Center of Excellence Team. Before joining Coca-Cola, Daneyni spent over ten years in consumer market research in various industries, including Banking, Construction and Telecommunications (global).
She holds a Bachelor of Science in Business Administration from the Instituto Tecnológico de Santo Domingo, Dominican Republic, where she graduated Cum Laude, and a Master of Science in International Business from the University of The West Indies, Jamaica. She is fluent in Spanish and English. Daneyni is currently based in Atlanta, Georgia and is married with two boys ages 12 and 9.