Follow Dana on Twitter: @DanaAnderson
SENIOR VICE PRESIDENT and CHIEF MARKETING OFFICER
Dana is redefining the future of marketing at global snacking powerhouse Mondelēz International through her wisdom, wit and will. As SVP and Chief Marketing Officer, she oversees the marketing of billion-dollar biscuits, chocolate, gum and beverage brands, including Oreo, LU, Cadbury, Trident and Tang. She leads the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital.
Dana was named to the SVP and CMO position in September 2014. She was appointed to her previous position of SVP Marketing Communication and Strategy when Mondelēz International was created in 2012, having held the same role at Kraft Foods since 2009. Before Kraft Foods, Dana had a successful career at some of Chicago’s leading ad agencies.
Ad Age calls Dana one of the “100 Most Influential Women in Advertising” and she’s on the Forbes list of Top 50 CMOs. Both Brand Innovators and PR Week named her to their top innovator lists. Fast Company, The Wall St. Journal, Advertising Age and Adweek all look to Dana for her innovative perspectives on everything from evolving client/agency relationships to new marketing ecosystems. She is also a gifted speaker and passionate teacher, sought out by the Cannes Festival of Creativity, the ANA, the 4As, Twitter and Facebook.
Dana is the reigning Woman of the Year (AWNY), was the 2014 Advertising Person of the Year (Ad Club of New York), and is on the board of the Assn. of National Advertisers, the Twitter Influence Council and is a member of The Chicago Network.