Chris Weil knows that today, it’s not about what brands say; it’s what they do that matters. And because everything a brand does comes together to create a total brand experience, he and his team at Momentum Worldwide have built the world’s first, most-awarded and largest Total Brand Experience Agency.
Under Chris’s leadership, Momentum’s creative thinking has yielded double-digit growth, year-over-year, and has evolved into a global ideas powerhouse with offices in 30+ countries. He coined the term Phygital™ — describing the inseparable connections between the physical and the digital worlds — and he leads Momentum in building authentic experiences for global brands across both.
In January 2001, Chris became regional director for Momentum Europe, Middle East and Africa and relocated to London; in this role, he vastly improved the success of its 33-office European network and spearheaded the aggressive growth of pan-regional clients including Nestlé, Coca-Cola and American Express. He served as president of Momentum New York from 1998 to 2001, where he led the American Express global account team and created new entertainment, sports and experiential marketing programs for the brand. He is also a two-time recipient of Sports Business Journal’s“Forty Under 40” award.
Dedicated to transforming industry dynamics, in 2012 Chris became the first non-traditional advertising agency executive and the youngest elected chairman of the American Association of Advertising Agencies (4A’s). He currently sits on the board of private equity firm Falconhead Capital.
Chris and his family give to the art community across New York and New Orleans, including active support of the Ogden Museum for Southern Art in New Orleans. He lives in those two cities with his wife and two daughters.