Talent@2030

September 27th–28th 2016

Last year's 4A's Talent@2030 brought together 250 Talent and HR leaders, along with top C-suite agency and client-side executives, who offered candid perspectives about the significant impact that technology, social media and data have had on people and culture. The event culminated with a dynamic Master Class on unconscious bias that left our attendees with new insights about what it really takes to build sustainable, inclusive people and culture practices.

Mark your calendars now and plan to attend this September's 4A's Talent@2030. This year is sure to be an even stronger talent community and knowledge building event for the industry! The agency-focused agenda will present best practices in talent retention that enable the future through innovative engagement and development strategies.  

Click HERE to register today!  

We look forward to seeing you this September!

Click HERE to see highlights, video and images from 2015. 

See 2015 highlights from Day 1 & Day 2

Follow the conversation #4AsTalent2030

 

TALENT MAGNET
BREAKOUT SESSIONS

 

During these lunch breakouts, talent leaders will experience case studies and lessons learned presented by top agencies and companies developing and unlocking talent in today's industry.   

 


TUESDAY, SEPTEMBER 29, 2015 
12:30 - 1:50 p.m.


12:30 - 1:00 p.m. | TALENT MODELS OF THE FUTURE
Led by Kit Krugman, Chief Curator, co:collective
Business models are being disrupted left and right.  It's time for talent models to be disrupted in kind. The new workforce wants increased flexibility, autonomy, and passion-led careers.  To attract and retain the talent of the future, we need to build talent models of the future.  Join Kit Krugman, Chief Curator at co:collective as she explores innovation in the talent space: new paradigms, experiments and hypothesis in creative companies.

1:00 - 1:30 p.m. | RETAINING TALENT IN THE FACE OF DISASTER
Led by Al Moseley, President and Chief Creative Officer, 180 Amsterdam
On July 11th, 2010, 180 Amsterdam learnt that they had lost Adidas, their founding client and 85% of their revenue.  Five years later, the company has been rebuilt and expanded.  Here's how they managed the turn-around, kept their talent and rebuilt their culture.

1:00 - 1:30 p.m. | PROVING THE ROI OF LEARNING AND DEVELOPMENT ON A SHOESTRING
Led by Brian Keady, Corporate Training Designer, General Assembly
It’s not news that investing in developing talent can be profoundly transformative. Though making the case for that investment can be especially hard in a lean agency environment where time, dollars and data are sometimes scarce.  Brian Keady has tackled this particular challenge head-on before. In this highly interactive workshop, he’ll help you find creative ways to prove the worth of your own learning and development programs. Plus, you'll learn to leverage low or no-cost tools that you can apply as soon as you get back to the office.

 


WEDNESDAY, SEPTEMBER 30, 2015
11:45 a.m. - 1:00 p.m.


11:45 - 12:00 p.m. | BREAK

12:00 - 12:30 p.m. | CREATIVE RECRUITING: CRAFTING PROGRAMS TO ATTRACT THE NEXT GENERATION OF TALENT

Led by Armando Turco, Head of Talent, BBH
Recruiting and mentoring a diverse new generation of talent.  It's one of the biggest challenges we face as an industry, yet most agencies are tackling it alone.  Join Armando Turco, Head of Talent at BBH, as he tells the story of "Griffin's Farley's Beautiful Minds," a recruitment and mentorship platform that combines forces of our industry's most accomplished mentors with aspiring planners from around the world.

12:30 - 1:00 p.m. | GROWING THE PEOPLE YOU WANT TO HIRE
Led by Sedef Onar, Director of Talent, 72andSunny
At 72andSunny, we believe that what we face as an industry is not so much as a talent shortage as the fact that we're all chasing the perfect candidate: A creative technologist-strategist-DJ-designer-writer-coder-shoulder-to-cry-on-knows-everyone's-birthday kind of person.  These people are hard to find in nature. We believe that great talent isn't born - it's made. So we try to grow the people we want to hire. Come and learn about the way it's done!

12:30 - 1:00 p.m. | WHY INVESTMENT IN TALENT IS GOOD FOR BUSINESS
Led by Michael Burns, Head of Export, IPA
Without talent the advertising business simply wouldn't exist.  With the digital and tech revolution and recent economic downturns, the landscape becomes increasingly competitive where attraction and retention of talent becomes more expensive and complicated on a daily basis.  In order to retain your talent to build long term relationships with your clients and drive business growth, you need an edge. This case study from the IPA in London will show how commitment to Continuous Professional Development and investment in talent can drive business growth and help you build stronger and fitter business.