SAVE THE DATE: March 6-7, 2018

Last year's 4A's Talent@2030 brought together 250 Talent and HR leaders, along with top C-suite agency and client-side executives, who offered candid perspectives about the significant impact that technology, social media and data have had on people and culture. The event culminated with a dynamic Master Class on unconscious bias that left our attendees with new insights about what it really takes to build sustainable, inclusive people and culture practices.

Mark your calendars now and plan to attend this September's 4A's Talent@2030. This year is sure to be an even stronger talent community and knowledge building event for the industry! The agency-focused agenda will present best practices in talent retention that enable the future through innovative engagement and development strategies.  

Click HERE to register today!  

We look forward to seeing you this September!

Click HERE to see highlights, video and images from 2015. 

See 2015 highlights from Day 1 & Day 2

Follow the conversation #4AsTalent2030


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Founder & Managing Partner
smith & beta

Allison Kent-Smith is founder and managing partner of smith &beta, a talent development and digital education company that curates and designs custom learning programs for brands and agencies. She's been involved in digital education for the past eight years and launched smith & beta in 2012. She also recently launched a pop up school and conference built for the marketing and advertising industry in partnership with Boomtown startup accelerator, school.smithandbeta.com. 

Prior to smith & beta, she was Director of Digital Development at Goodby Silverstein & Partners where she designed and launched their first school within the agency to increase employee digital literacy. She also held positions at Boulder Digital Works as Director Community and Industry Development and Crispin Porter + Bogusky as Director of Interactive Development. Allison has been leading digital strategy and business development for over 15 years, past and current clients include: Ogilvy & Mather, Goodby Silverstein & Partners, McCann, kbs+, BBH, Pepsi, BMW, Crocs, American Express, and Sprint.

She has a M.A. in Integrated Marketing and undergraduate degree in Communications and Fine Arts.