Founder & Managing Partner
smith & beta
Allison Kent-Smith is founder and managing partner of smith &beta, a talent development and digital education company that curates and designs custom learning programs for brands and agencies. She's been involved in digital education for the past eight years and launched smith & beta in 2012. She also recently launched a pop up school and conference built for the marketing and advertising industry in partnership with Boomtown startup accelerator, school.smithandbeta.com.
Prior to smith & beta, she was Director of Digital Development at Goodby Silverstein & Partners where she designed and launched their first school within the agency to increase employee digital literacy. She also held positions at Boulder Digital Works as Director Community and Industry Development and Crispin Porter + Bogusky as Director of Interactive Development. Allison has been leading digital strategy and business development for over 15 years, past and current clients include: Ogilvy & Mather, Goodby Silverstein & Partners, McCann, kbs+, BBH, Pepsi, BMW, Crocs, American Express, and Sprint.
She has a M.A. in Integrated Marketing and undergraduate degree in Communications and Fine Arts.