President & Chief Creative Officer
Al is currently serving as President and Chief Creative Officer of 180 Amsterdam. He enjoys the unique position of leading the management team and also being responsible for the agency’s creative output. 180 Amsterdam’s clients include: Sony PlayStation, Hewlett Packard, Asics, DHL, Replay Jeans, Qatar Airways, ING, Heineken and Pfizer.
Formerly Al was Executive Creative Director at Wieden and Kennedy Amsterdam, where he worked on some of the world's biggest brands, such as Nike, Coca Cola, Electronic Arts and P&G. Previously to that he was a Creative Director at Mother in London.
He firmly believes that creative people have a responsibility to understand our business from every point of view. Only then can we create a culture in our own companies that is able to develop the game changing thinking for our clients. This isn’t about compromising creative minds it’s about enriching them and allowing them to see the full story. Because most brands today are driven by great business thinking and advertising is only a small component of that.