AGENDA

Day 1: Thursday, February 28, 2019

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8:00 - 9:00

Registration & Breakfast


9:00 - 9:10

Opening Remarks
Marla Kaplowitz, President & CEO, 4A’s
Simon Fenwick, EVP, Talent Engagement & Inclusion, 4A’s


9:10 - 9:50

Keynote: The Evolution of Agencies: Talent and Culture Changes are Coming
Jack Skeels, CEO, AgencyAgile


9:50 - 12:45

Organizational Design and Development: A Half-Day Intensive Workshop
“Reframing: How To Be The Change Agent By Crafting Stories That Move People To Action”

In times of transformation of culture and in organizations, the people in the business of people can be more than just practitioners—they can be strategic leaders with a clear understanding of their organization and how all the pieces fit together. In this two-part workshop, HR, talent, and culture executives will engage in hands-on exercises and interactive learning, getting a toolkit that will help them position themselves as the change agents their agencies need.

Session I: Bree Groff, CEO, NOBL Collective

Session II: Renetta McCann, Global Chief Inclusion Experience Officer, Publicis Groupe


12:45 - 1:45

Lunch


1:45 - 3:00

General Sessions

Applying Agile Process Thinking and Creativity to Agency Operations
Robyn Tombacher, COO North America, Wunderman
Additional Speakers TBA

Distributed Work Models: The Global Workforce of the Future
Speakers TBA


3:00 - 3:45

Breakout Tracks

Three breakout tracks offer attendees the opportunity to go deeper on the topics most relevant to their roles in the HR, Talent and Culture disciplines.

Track I:
Talent Management:
Staffing and Hiring

Track II:
Talent Development:
Training and Education

Track III:
Difference and Inclusion:
Policy, Culture and Beyond

 

3:45 - 4:15

Networking Break


4:15 - 5:00

How HR Needs to Evolve
Rebecca Weaver, Head of People & Culture, Rational Interaction and Co-Founder, HRuprise
Nickolett Hocking, Director of People & Culture, Rational Interaction and Co-Founder, HRuprise


The Business Case for HR and Talent Executive Leadership in the Age of Accelerated Change
An Agency CEO discusses their view of the power of people in the business of people and culture to help drive sustainable, winning businesses in transformative times.
Speaker TBA

Day 2: Friday, March 1, 2019

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8:00 - 9:00

Registration and Breakfast


9:00 - 9:10

Opening Remarks
Jean-Rene Zetrenne, Chief Talent Officer, Ogilvy USA
Emcee Talent@2030


9:10 - 10:45

General Sessions

Leading Talent Through Moments of Change

How an agency ballooned in size, and doubled-down on its codified approach of how to keep the culture aligned, educated, and inspired. While leading cultures through moments of extreme change can never be plain sailing, having a plan, being obsessive about delivering it, and caring [for individuals and teams] 24 hours a day, is a good start.

Dan Dobson-Smith, Chief Learning and Culture Officer, and Steve Williams, Chief Executive Officer, Essence tell their story, and share valuable learnings from their experience in 2018.

Succession Stories: Predecessors and Successors
Greg Stern, Founder and Co-Chairman, BSSP, Board Chair, 4A's
David Eastman, COO, BSSP


MAIP STORIES: I Want You to Know…

For 45 years, 4A’s the Multicultural Advertising Intern Program has provided the advertising industry with the best talent through world-class development opportunities. The program has become a platform for more than 3,000 professionals to launch and sustain their careers. From entry level to the C-suite, MAIP alumni have built successful careers in your agencies. In this series of interstitial talks, these individuals share first-person POVs from key mile-markers in their professional journeys, to help you understand what’s working in your endeavors to recruit, train and retain this top talent—and where you may still have work ahead.

 

Part I: The Path Ahead: What You Should Know about My First Year

A MAIP alum, fresh off their first year in the workforce shares insight on their experience navigating the agency terrain, with a candor typically reserved for exit interviews.

Speaker TBA

10:45 - 11:15


Networking Break


11:15 - 1:45

Breakout Tracks
Three breakout tracks offer attendees the opportunity to go deeper on the topics most relevant to their roles in the HR, Talent and Culture disciplines.

Track I:
Talent Management:
Staffing and Hiring

Track II:
Talent Development:
Training and Education

Track III:
Difference and Inclusion:
Policy, Culture and Beyond

 

11:45 - 12:30

Succession Stories: Planning Leadership Transitions

Nick Colucci, Chairman, Publicis Health, COO, Publicis North America
Alex von Plato, CEO, Publicis Health

 

MAIP Stories: Part II

Rising Stars: The Path of Management
Speakers TBA

12:15 - 1:15


Networking Lunch


1:15 - 3:30

Cultivating ‘Creative Consciousness’ in the Modern Workplace
As the brains behind some of the world’s most iconic ad campaigns, New York’s advertising agencies are famed for creative output. What’s the secret to great creative thinking? At Havas New York, creative consciousness is the start. Led by CEO Laura Maness and Chief Creative Officer Harry Bernstein, the agency deconstructed less healthy workplace conventions to nurture & unlock the brain's creative power.

Laura & Harry believe that well-being and success is all about arming ambitious employees with practical and psychological tools they need to flourish personally and professionally. Meditation rooms, in-house farmers markets, the embrace of side hustles and a creative-to-creator mentality all put employees’ well-being at the center. Learn how Havas is unlocking brilliant ideas with a purpose-built office space for the modern workforce, and how they agency's embrace of consciousness led to meaningful return on cultural and business transformation.

Harry Bernstein, Chief Creative Officer, Havas
Laura Maness, CEO, Havas New York

Self-Disclosed Differences: “What Gets Measured Gets Done”
L’Oréal, a founding partner in the Inclusion and Diversity Accountability Consortium, recently launched its inaugural program measuring and tracking self-disclosed differences in its workforce. Hear what the brand learned—and how fast that knowledge changed the brand.

Rebecca Caruso, VP, Communications, Diversity & Inclusion, L'Oréal USA

 

MAIP Stories: Part III
MAIP Story I: From Student to the C-Suite

Saneel Radia, EVP Global Head of Business Transformation, R/GA

Deep-Dive: Difference and Inclusion: Where the Rubber Meets the Road

Session I: WEC: Workplace Enlightenment Certification

The 4A’s Workplace Enlightenment Certification program is aimed at improving the access, representation, advancement and workplace conditions for marginalized, underrepresented groups and providing cross-cultural and cross-identity education. Learn how your agency can take this first step toward creating a workplace environment where all talent thrives.

Natasha Bowman, President and Founder, Performance ReNEW

Session II: Ageism, The Next Frontier for D&I
When we talk about inclusive workplaces as being not just the *right* thing to do in business but also the right thing to do FOR business - especially in creative / advertising fields where we need to be reflective of the consumer market, we need to talk about ageism in the same breath of all other forms of D&I. This cross-generational panel of agency executives shares their experiences and insights about how to manage issues of age in the workplace.

Speakers TBA


Closing Keynote TBA


Closing Remarks
Simon Fenwick, Talent Engagement & Inclusion. 4A’s