Agenda - March 6, 2018

*Program subject to change.*

8:00 AM - 8:55 AM - Breakfast and Registration

8:55 AM - 9:10 AM - Welcome and Opening Remarks
Keesha Jean-Baptiste, Senior Vice President - Talent Engagement + Inclusion, 4A's
Marla Kaplowitz, President & CEO, 4A's

9:10 AM - 9:55 AM - Civility + Respect:
The Exception Not the Rule in the American Workforce

Many American workplaces publicize their core values to their employees and external stakeholders, which usually include the core value of respect. The reality is that while these values are written on paper, they are not embedded in the culture of the organization. The American employee at all levels is suffering from extreme stress in the workplace due to high exceptions, long hours, and often time wages. To add those typical workplace challenges, many employees are suffering from stress due to being bullied by their boss, a behavior that is often often lawful and tolerated by most organizations. Organizational expert, Natasha Bowman, will discuss the harmful effects that workplace bullying, unlawful harassment, and discrimination has on the American worker and will make the case as to why we must bring civility and respect back to the workplace.

Natasha Bowman, President and Founder, Performance ReNEW         

9:55 AM - 10:35 AM - The Case for Disruptive Innovation in Human Resources

The Fourth Industrial Revolution or technological revolution is dramatically transforming the way people and businesses operate. What is the role of the Human Resources function as the technological revolution unravels and becomes more and more powerful? How does HR address people operation’s challenges (talent management, employee experience, contingent workforce, collaboration among generations in the workplace) to remain a relevant business function in times of disruption? How does HR have to go about its own transformation in times of disruption? What are the opportunities for HR to add increasing value? In the case for disruptive innovation in HR I sustain that in this chaotic and disruptive business environment, neither the traditional approach to HR operations nor incremental or small scale innovations will be enough to respond to increasingly complex demands from business, customers and people. HR will need a more disruptive approach to transform the way it operates.

Enrique Rubio, Founder, Hacking HR

10:35 AM - 10:55 AM -  Break

10:55 AM - 11:50 AM  - Leading Your Agency Through Change

The advertising industry is awash in a sea of changes, with most feeling they need to run just to keep up. This increasing pace of change demands a new breed of change management. Bree Groff, NOBL CEO, will share how HR & Talent leaders can partner across the company to shepherd employees through agency transformation. Attendees will learn how to identify resistance in its many forms, diagnose the six types of loss employees anticipate during change, and design a plan for driving authentic, effective change in their own organizations.

Bree Groff, CEO, NOBL

11:50 AM - 12:45 PM - Talent Workshops

Talent Management/Development Track:
HR's Role in Mergers or Acquistions

Marjorie Ajero, Group Nine Media and Patti Clarke, Havas Groupe

Difference & Belonging Track:
Perception or Reality: Is HR Complicit in Harassment + Discrimination Complaints

TBD Speaker/Panelists

Talent Acquisition/Staffing Track:
Presenting the Industry’s Talent Pipeline Programs

12:45 PM - 2:00 PM - Networking Lunch 

1:00 PM - 1:45 PM - What Happens When It's Your Crisis to Manage?

They found out. It’s not working. They won’t listen. It’s all over. Now what?
The way to get through a personal or professional rough spot is by understanding the things that can lead to our wildest successes and most painful failures. Judy Smith has learned to identify high-risk situations and the common traits that are often found at the root of a crisis. These traits can be positive and extremely useful but can cause problems when they fall out of balance. Drawing on more than twenty years of professional experience, Smith explains how to prevent these situations from interfering with your work and your life.
Smith will join us over lunch to share her methods, gleaned from years of professional experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again.

Judy Smith, Founder and President, Smith & Company

2:00 PM - 2:45 PM - Talent Acquisition Strategies
Daisy Auger-Dominguez, SVP, Talent Acquisition, Viacom

2:45 PM - 3:35 PM - Talent Workshops

Talent Management/Development Track:
Essence's Case for Creating a Learning Culture

Jennifer Remling, Global Chief Talent Officer, Essence
Dan Dobson-Smith, Chief Learning & Culture Officer, Essence

Difference & Belonging Track:
Perceptions of Aging
(Speakers TBA soon)

Talent Acquisition/Staffing Track: 
The Growing Freelancer Base and the Evolving State of Staffing Projects

Melanie Myers, Global Director of Talent, Wieden+Kennedy
Chloe Gottlieb, CCO, R/GA
Angie Hannam, Chief Talent Officer, R/GA

3:35 PM - 3:55 PM - Break

3:55 PM - 4:40 PM - Panel: The Art of the Side Hustle

Ask anyone in the ad world what they do and they’ll say ‘x’ role- and then, after a thoughtful pause, they’ll correct themselves and say, but what I’m really passionate about is ‘y’ – they’re really a poet, they’re really a chef, they’re really a charter boat captain – we’re a conflicted bunch, but not without reason. These secondary pursuits are often the things that make us tic as humans, and recognizing that being successful humans is what makes us successful marketers, it’s no surprise that agencies have begun to experiment with giving a growing number of employee’s time to focus on these secondary pursuits. According to a recent Harris Poll conducted on behalf of Career Builder, nearly 1/5 of employees making more than 100k are actually participating in a side project. In this panel, moderated by John Gerzema, CEO of HarrisPoll who recently did a study on the side hustle nation, are going to discuss the benefits of encouraging employees to explore their best selves. Panelists include Jen Dasilva (President of Berlin Cameron who recently launched a ‘Hustle Days’ program which allows every employee one day per week to devote to their Side Hustle), Natalia Oberti Noguera, and Kathryn Minshew.

John Gerzema, CEO, The Harris Poll®
Jennifer DaSilva, President, Berlin Cameron
Natalia Oberti Noguera, Founder & CEO, Pipeline Angels; Creator & Host, Pitch Makeover
Kathryn Minshew
, Founder & CEO, The Muse

4:40 PM - 5:25 PM - The Myth of Freelance: Where and Why Creatives Want to Work Full-Time

For the fourth straight year, global talent platform Working Not Working has surveyed their membership and compiled a list of "The Top Companies Working Not Working Creatives Would Kill to Work for Full-Time." There are no nominations, no multiple choice, no pay for play and no lobbying. In order for a company to make the cut they need to be in the hearts and minds of the best creatives in the world and simply receive the most mentions.
This talk will break down what these 50 companies are doing to attract top creatives and make them willing to abandon the freelance life.

Justin Gignac, Co-Founder, Working Not Working

5:25 PM - 5:30 PM - Closing Remarks/What to Expect on Day 2