Agenda - March 6, 2018

8:00 AM - 8:55 AM - Breakfast and Registration

8:55 AM - 9:10 AM - Welcome and Opening Remarks
Keesha Jean-Baptiste, Senior Vice President - Talent, Engagement + Inclusion, 4A's
Marla Kaplowitz, President & CEO, 4A's

9:15 AM - 9:55 AM - Civility + Respect:
The Exception Not the Rule in the American Workforce

The American employee at all levels are suffering from extreme stress in the workplace due to high (remove-exceptions) (add- expectations), long hours, and often time wages. To add those typical workplace challenges, many employees are suffering from stress due to being bullied by their boss’, behavior that is often often lawful and tolerated by most organizations. Organizational expert and training partner on the 4A’s Enlightened Workplace Certification® Program, Natasha Bowman, will discuss the harmful effects that workplace bullying, unlawful harassment, and discrimination has on the American worker and will make the case as to why we must bring civility and respect back to the workplace.

Natasha Bowman, President and Founder, Performance ReNEW         

9:55 AM - 10:35 AM - The Case for Disruptive Innovation in Human Resources

The Fourth Industrial Revolution or technological revolution is dramatically transforming the way people and businesses operate. What is the role of the Human Resources function as the technological revolution unravels and becomes more and more powerful? How does HR address people operation’s challenges (talent management, employee experience, contingent workforce, collaboration among generations in the workplace) to remain a relevant business function in times of disruption? How does HR have to go about its own transformation in times of disruption? What are the opportunities for HR to add increasing value? In the case for disruptive innovation in HR I sustain that in this chaotic and disruptive business environment, neither the traditional approach to HR operations nor incremental or small scale innovations will be enough to respond to increasingly complex demands from business, customers and people. HR will need a more disruptive approach to transform the way it operates.

Enrique Rubio, Founder, Hacking HR

10:35 AM - 10:55 AM -  Break

10:55 AM - 11:50 AM  - Leading Your Agency Through Change

The advertising industry is awash in a sea of changes, with most feeling they need to run just to keep up. This increasing pace of change demands a new breed of change management. Bree Groff, NOBL CEO, will share how HR & Talent leaders can partner across the company to shepherd employees through agency transformation. Attendees will learn how to identify resistance in its many forms, diagnose the six types of loss employees anticipate during change, and design a plan for driving authentic, effective change in their own organizations.

Bree Groff, CEO, NOBL

11:50 AM - 12:45 PM - Talent Workshops
You can choose to attend 1 of the 3 workshops we are offering. Each workshop is happening concurrently.

Talent Management/Development Track:
The HR Way for Successful M&A
Patti Clarke, Chief Talent Officer, Havas Group
Marjorie Ajero, Vice President, Human Resources, Group Nine Media

Whether a company is looking to scale or acquire a capability Mergers & Acquisitions are happening at a rapid pace throughout the industry.   HR's role in that process is one of being a key partner -  from inception to integration.  In this session, you'll learn tips and techniques from talent leaders who've been actively engaged in various M&A deals.  They'll share their first-hand experiences and what they've learned along the way to help you lead and fast track your next deal.

Difference & Belonging Track:
Perception or Reality: Is HR Complicit in Harassment + Discrimination Complaints
Natasha Bowman
, President and Founder, Performance ReNEW

Fox News quietly paid over $13 million dollars in settlement agreement to the women who had accused their famed number one talk show host of sexual harassment. But with those payments came forceful exits from the company, career interruptions, and the mandate to remain quiet. This revelation and the hundreds of similar stories that followed has resulted in the mistrust of human resources (HR) as HR is now seen as a  participant in a systemic collusion scheme that has covered the tracks of unlawful behavior that is inherit in their organizations. This session will outline how organizations have used loopholes in the laws that were created to protect the right of workers to actually shield themselves from liability. Additionally, this session will discuss how HR can repair its damaged reputation and create an organizational culture of trust, civility, and respect.

Talent Acquisition/Staffing Track:
Huge: A Change-driven Approach to Talent Acquisition
Hannah Lindsey, VP Talent, Huge
Niall McKinney
, President, Avado North America

As the hiring landscape becomes more crowded and the challenges from clients become more complex, hiring communities have to respond with defined strategies and innovative approaches to attract top talent. How can we go deeper when it comes to understanding candidate behavior, championing culture, and influencing business strategy? Huge is experimenting with technology to create compelling candidate and employee experiences, while also creating more personal, individual connections because technology can't be the only way to advance and build relationships. Niall McKinney and Hannah Lindsey will be talking about how to embrace and drive change to create an inspired hiring strategy.

12:45 PM - 2:00 PM - Networking Lunch 

Lunch & Learn: 1:00 PM - 1:45 PM - What Happens When It's Your Crisis to Manage?

They found out. It’s not working. They won’t listen. It’s all over. Now what?
The way to get through a personal or professional rough spot is by understanding the things that can lead to our wildest successes and most painful failures. Judy Smith has learned to identify high-risk situations and the common traits that are often found at the root of a crisis. These traits can be positive and extremely useful but can cause problems when they fall out of balance. Drawing on more than twenty years of professional experience, Smith explains how to prevent these situations from interfering with your work and your life.
Smith will join us over lunch to share her methods, gleaned from years of professional experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again.

Heide Gardner, Chief Diversity and Inclusion Officer, IPG
Judy Smith, Founder and President, Smith & Company

2:00 PM - 2:45 PM - A Fireside Chat with Daisy Auger-Dominguez: Driving Change in Recruitment, Engagement and Inclusion Practices
Daisy Auger-Dominguez, SVP, Talent Acquisition, Viacom
Debra Sercy
, Joint CEO, Grace Blue Americas   

Talent leaders are facing an unprecedented time of change in the industry. We will have a conversation which should arm you with new ideas to successfully engage, acquire, and importantly retain the most brilliant talent in this dynamic market.

We will cover how to hire talent that will fit your culture when hiring at scale. We will address how to teach your executive partners what they should really be concerned with in the race for talent (and it's not just data). We will discuss how to avoid sucking the magic out of those magically diverse employees. We will talk about how the definition of diversity is constantly changing and how to lead that change from within your own team and company."

2:45 PM - 3:35 PM - Talent Workshops
You can choose to attend 1 of the 3 workshops we are offering. Each workshop is happening concurrently.

Talent Management/Development Track:
The Case for Investing in Talent & Culture

Jennifer Remling, Global Chief Talent Officer, Essence
Dan Dobson-Smith, Chief Learning & Culture Officer, Essence

Given the fierce competition for talent not only among agencies but with tech firms and startups, one of the biggest pain points for agencies is employee turnover.  Many agencies have turnover that hovers upwards of 30% and at Essence we’ve found a way to keep ours at an average of 17% while growing and scaling globally.  

Jennifer Remling, Global Chief Talent Officer and Dan Dobson Smith, Global Chief Learning & Culture Officer will share how they built a case for investing in new talent operational capabilities alongside a global Learning & Culture team that focuses on employee development and robust employee listening capabilities. These combine to give us insight into the areas our people would like to see us focus on in order to make their experience of work better and the operational horsepower to deliver.     

The Results?

40% Revenue growth
17% Attrition
52% more people hired in 2017 compared with 2016
25% more promotions

Difference & Belonging Track:
Reshaping the Image of Aging: How Company Culture Shapes the Stories We Tell

Caitlin Ewing, Executive Creative Director, Grey New York
Sara Holoubek
, CEO, Luminary Labs

Moderator: Susan Weinstock, Vice President of Financial Resilience Programming, AARP

When we talk about diversity and inclusion, or discrimination, age is often left out of the conversation. How do we become more aware of the prevalent (and often unnoticed) assumptions we make about our workforce and the consumers we market to? Join AARP to explore industry insights and trends that are shaping a new image of aging through employment practices and creative.

Talent Acquisition/Staffing Track: 
How To Get The Most Out of the Open Talent Economy

Angie Hannam, Chief Talent Officer, R/GA
Melanie Myers, Global Director of Talent, Wieden+Kennedy

Moderator: Chloe Gottlieb, Chief Creative Officer, R/GA

The advertising industry is in a state of change. Technology, shrinking fees, and competition from everywhere has changed the game for agencies, and made talent acquisition & retention more difficult. The growing gig economy has forced agencies to get creative about their talent practices, and has changed the role of the chief talent officer. 

This panel will look at the realities, opportunities and challenges agencies face when recruiting, retaining and staffing in 2018, discuss innovative practices, and offer perspective on the on the opportunities of the open talent economy.

3:35 PM - 3:55 PM - Break

3:55 PM - 4:40 PM - The Art of the Side Hustle

Ask anyone in the ad world what they do and they’ll say ‘x’ role- and then, after a thoughtful pause, they’ll correct themselves and say, but what I’m really passionate about is ‘y’ – they’re really a poet, they’re really a chef, they’re really a charter boat captain – we’re a conflicted bunch, but not without reason. These secondary pursuits are often the things that make us tic as humans, and recognizing that being successful humans is what makes us successful marketers, it’s no surprise that agencies have begun to experiment with giving a growing number of employee’s time to focus on these secondary pursuits. According to a recent Harris Poll conducted on behalf of Career Builder, nearly 1/5 of employees making more than 100k are actually participating in a side project. In this panel, moderated by John Gerzema, CEO of HarrisPoll who recently did a study on the side hustle nation, are going to discuss the benefits of encouraging employees to explore their best selves. Panelists include Jen Dasilva (President of Berlin Cameron who recently launched a ‘Hustle Days’ program which allows every employee one day per week to devote to their Side Hustle), Natalia Oberti Noguera, and Kathryn Minshew.

Alexandra Cavoulacos, Co-Founder & President, The Muse
Jennifer DaSilva, President, Berlin Cameron
Natalia Oberti Noguera, Founder & CEO, Pipeline Angels; Creator & Host, Pitch Makeover
Stephanie Lampkin, Founder & CEO, Blendor

Moderator: John Gerzema, CEO, The Harris Poll®

4:40 PM - 5:25 PM - A ‘live’ podcast -  Building a ‘Fearless’ Company: Where and Why Creatives Want to Work Full-Time

For the fourth straight year, global talent platform Working Not Working has surveyed their membership and compiled a list of "The Top Companies Working Not Working Creatives Would Kill to Work for Full-Time." There are no nominations, no multiple choice, no pay for play and no lobbying. In order for a company to make the cut they need to be in the hearts and minds of the best creatives in the world. Justin Gignac  the co-founder of Working Not Working - talks to Charles Day, host of the acclaimed ‘Fearless Creative Leadership’ podcast,  about what separates the 50 most creative companies from the rest. The conversation will also appear on the ‘Fearless’ podcast.

Justin Gignac, Co-Founder, Working Not Working
Charles Day
, Founder, The Lookinglass

5:25 PM - 5:30 PM - Closing Remarks/What to Expect on Day 2

*Program subject to change.*