*Program subject to change.*
SEPTEMBER 27 - DAY 1
BREAKFAST & REGISTRATION
7:30 - 8:30 AM
8:30 - 8:45 AM
OPENING KEYNOTE: BOTH SIDES NOW
Wendy Clark, CEO, DDB Worldwide
As a recent client-turned-ad-agency head, Wendy will set the tone for fresh, innovative thinking, sharing the direct correlation between our industry's future success and strategic talent practices.
8:45 - 9:15 AM
GLOBAL PEOPLE AND CULTURE REPORT
Britt Andreatta, CEO and President, Andreatta Consulting, and Chief Learning Officer, Talent@2030
Talent optimization experts discuss data, research, and predictive analytics that guide people and culture strategy. This session will focus on global human capital trends, as well as advertising industry specific insights to enable HR and Talent leaders in the year ahead.
INDUSTRY PEOPLE AND CULTURE REPORT
Jack Koch, Head of Audience Research, LinkedIn
Advertising agencies are going through a critical time of inflection when it comes to talent. Why is agency talent leaving the industry and what can we do to keep them? Jack Koch, Head of Audience Research at LinkedIn, will reveal current trends about agency talent behaviors and attitudes about the industry and what motivates them to stay or leave.
9:15 - 10:00 AM
10:00 - 10:30 AM
THE RIGHT WAY TO IGNITE THE TALENT JOURNEY
Mary-Clare Race, Global Head of Solutions, Mind Gym
Research suggests that a new employee’s first experiences with an organization have an enormous impact on early and ongoing performance. A strong focus on the earliest phase of the talent journey can also increase the level of engagement and retention of talent. Yet, most organizations create onboarding experiences that fail to bring social norms, culture and performance expectations to life.
Throughout the conference our CLO, Britt Andreatta, will challenge attendees to identify and consider key takeaways from each presentation. Thereafter, she will facilitate the next step to help audience members turn session insights into an arsenal of talent strategies that can be activated in agencies, regardless of size.
10:30 - 10:35 AM
10:35 - 11:00 AM
Moderator: Lucia Moses, Senior Editor, Digiday
Tim Allen, President, Wolff Olins
Angela Fung, Executive Director of Digital Production, Ogilvy
Sedef Onar, Chief Talent Officer, 72andSunny
As more employees adopt a "free agent" mentality and continue to switch jobs with frequency, there's an opportunity for agencies to develop a forward-thinking talent strategy by maintaining a relationship with high potential "boomerang" or returning employees, who had been a great cultural fit and can reach a high productivity level quicker if rehired.
Through a strong agency culture and high-level of engagement, the agency will be on the short list of "boomerang" employee options if their career situation changes and they are looking for a more positive opportunity.
In this session, individuals who have returned to advertising tell us why they came back and how to replicate the "Boomerang Effect."
11:00 - 11:45 AM
11:45 - 11:50 AM
NETWORKING LUNCH AND TALENT MAGNET BREAKOUT SESSIONS
11:50 AM - 1:15 PM
When companies try to optimize everything, it’s sometimes easy to forget that success is often built on experiences — like emotional interactions and complicated conversations and discussions of who we want to be and how our teammates make us feel — that can’t really be optimized.
Psychological safety is ‘‘a sense of confidence that the team will not embarrass, reject or punish someone for speaking up,’’ Amy Edmondson wrote in a study published in 1999. ‘‘It describes a team climate characterized by interpersonal trust and mutual respect in which people are comfortable being themselves” (New York Times Magazine).
When properly adopted within an organization, psychological safety is a game-changer for talent that can inspire heightened levels of collaboration, innovation and impact within working groups.
1:15 - 2:00 PM
2:00 - 2:05 PM
BUILDING A COACHING CULTURE
Moderator: Jennifer Rooney, Editor of the CMO Network, Forbes
Chuck Ainsworth, Coaching Portfolio Manager, Senior Faculty, Center for Creative Leadership
Renetta McCann, Chief Talent Officer, Leo Burnett
Alastair Procter, Global Chief Talent Officer, IPG Mediabrands Worldwide
“Coaching is a particularly powerful tool in the modern workplace – one that has proven to be a highly effective way of developing individual and organisational performance by unlocking capability. At its best, this key management tool can deliver considerable benefits, helping managers get the most from their teams, boosting employee engagement and developing high performing workplaces.”
Institute of Leadership and Management
Panelists for this session will share the details of their experience creating coaching cultures to satisfy the expectations of today’s employee and elevate the capabilities of tomorrow's leader.
2:05 - 2:50 PM
2:50 - 2:55 PM
2:55 - 3:20 PM
FOCUS. ORGANIZATION. RESOURCES. METRICS. (F.O.R.M.)
Charles Day, Creative Leadership Advisor, Founder, The Lookinglass
Valerie Petrusson, Principal, The Lookinglass
Some of the world’s most innovative businesses I’ve recognized that, whether by design or instinct, companies that produce Profitable Creativity are built on an identical set of organizing principles.
This master coach to the C-Suite in agencies, and leading companies, will offer insights and instruction on how agencies can leverage F.O.R.M. as an effective organizational operating system to enable talent retention and make Profitable Creativity in agencies as reliable as electricity.
3:20 - 3:55 PM
3:55 - 4:30 PM
Companies today are fixated on talent management programs that recruit and retain millennial workers. Heavy investment is being made in the areas that are most important to this workforce now and to ensure organizations offer the work environment, office space, perks and culture that millennials most desire. However, as millennials age, get married, have children, or enter into their next life phase, the work spaces, perks and culture they desire now will inevitably change. Weekly happy hours and team outings will become less important; companies that offer day care services will be viewed more favorably.
In this fireside chat, hear Suzy Walther Yarnall, Global Head of Talent at Bloomberg LP, explain how companies can make sure they are investing in the areas and positions that are most critical to wooing and keeping this workforce today while having the foresight to budget and plan for the new set of policies, practices and support resources that will become necessary in the coming years.
4:30 - 5:15 PM
“We know intuitively that diversity matters. It’s also increasingly clear that it makes sense in purely business terms. Our latest research finds that companies in the top quartile for gender or racial and ethnic diversity are more likely to have financial returns above their national industry medians. Companies in the bottom quartile in these dimensions are statistically less likely to achieve above-average returns. And diversity is probably a competitive differentiator that shifts market share toward more diverse companies over time.”
Join Nancy Hill and Michael J. Fanuele for a fireside chat that first reveals recent findings on the 4A's gender diversity survey in advertising, and then moves on to discuss the bold and game-changing decision the CPG giant has made to hold agencies accountable for increasing diversity within their organizations.
DAY 1 RETROSPECTIVE
5:15 - 5:30 PM
SEPTEMBER 28 - DAY 2
BREAKFAST & REGISTRATION
7:30 - 8:30 AM
8:30 - 8:45 AM
THE INTERSECTION OF PURPOSE AND TALENT RETENTION
Arthur Woods, Co-Founder, Imperative
Arthur will share data revealing that purpose-oriented employees outperform their peers in every indicator, including expected tenure and leadership competencies. Attendees will be provided with tools to activate the principles of purpose driven organizations that can be applied in our agencies.
8:45 - 9:05 AM
9:05 - 9:10 AM
PURPOSE IN ACTION
Moderator: Chris Weil, Chairman/CEO, Momentum Worldwide
Marie-Claire Barker, Chief Talent Officer, MEC
LaToya I. Jordan, Director of Talent Management & Diversity, JetBlue
Jim Moriarty, Director of Brand Citizenship, 72andSunny
“An organization without purpose manages people and resources, while an organization with purpose mobilizes people and resources. Purpose is a key ingredient for a strong, sustainable, scalable organizational culture. It’s an unseen-yet-ever-present element that drives an organization. It can be a strategic starting point, a product differentiator, and an organic attractor of users and customers” (Fast Company).
This panel discussion with industry leaders, who activate purpose driven initiatives that engaged talent and transform culture.
9:10 - 9:55 AM
9:55 - 10:00 AM
10:00 - 10:30 AM
MOBILITY AS A RETENTION TOOL
Moderator: Andrew Graff, Chief Executive Officer, allen & gerritsen
Paul Marobella, CEO, Havas Chicago Group
Allison Ciummei, Director, Global Talent, Havas
Shana Getchell, Account Director, Havas Worldwide New York
Charlotte Lacombe, Account Director (Directrice Conseil), Havas Worldwide Paris
Guilherme Alonso, Account Director, Havas Media Brazil
In 2014, Havas launched LOFTS, its global learning program designed to create experiences for talent as an important component of an overall talent retention and development strategy. Two years later, there is quite a story to tell.
Panelists will share their journey and lessons learned in this creative endeavor to engage, grow and inspire top talent.
10:30 - 11:15 AM
11:15 - 11:20 AM
LEVERAGING TALENT OPTIONS IN THIS NEW ADAPTIVE ECONOMY
Moderator: Gina Hadley, Co-Founder, Second Shift
Dale Dwelle, Recruiting Manager, Pinterest
Alex Ellerson, Chief Operating Officer, About.com
Carol Hansen, Senior Experience Designer, SapientNitro
Gayle Troberman, Chief Marketing Officer, iHeartMedia
Co-Founder of Second Shift, Gina Hadley, along with executives from About.com, I Heart Media and Pinterest engage in a conversation that provides insight in how these companies embrace all the talent options that allow them to match the most relevant expertise to each project, no matter the size, and adapt in real time to an ever-changing set of needs.
11:20 - 12:00 PM
NETWORKING LUNCH AND TALENT MAGNET BREAKOUTS
12:00 - 1:15 PM
TALENT@2030 MASTERCLASS SESSIONS
Powered by Members of the 4A's Diversity Steering Committee
1:15 - 5:00 PM
For one creative company, the catalyst for change begins with empathy. Join Wieden+Kennedy for an honest discussion exploring the challenges that come with being real about issues. They will share what the company is facing after initiating agency-wide conversations about Race, privilege and cultural understanding. And how getting comfortable being uncomfortable is becoming status quo.
1:15 - 1:55 PM
THE GREAT DEBATE ABOUT EFFECTIVE PRACTICES THAT INTEGRATE D&I INTO OVERALL TALENT STRATEGY
Moderator: Shareen Pathak, Managing Editor, Digiday
Cynthia Augustine, Global Chief Talent Officer, FCB
Frank Dobbin, Professor of Sociology, Harvard
Nancy Gill, Chief People Officer, Sitrion
Jeffrey Siminoff, Vice President, Inclusion and Diversity, Twitter
A panel of academics and talent champions share insights and experiences allowing practical methods to make the entire talent journey inclusive.
1:55 - 2:55 PM
2:55 - 3:15 PM
SETTING THE RIGHT COURSE FOR THE FUTURE
Moderator: Heidi Hackemer, Founder, Wolf & Wilhelmine
Cindy Gallop, known to all of us as the ultimate advocate and champion female leadership and advancement in advertising, and Jack Myers, media ecologist and author of The Future of Men, come together for an insightful and provocative conversation about gender, power shifts, and what both mean for the future.
3:15 - 4:00 PM
Moderator: Ken Wheaton, Editor, Advertising Age
Keith Cartwright, Executive Creative Director, BSSP
Geoff Edwards, Creative Executive, Creative Arts Agency
Jayanta Jenkins, Global Group Creative Director, Twitter
Jimmy Smith, Founder and CCO, Amusement Park Entertainment
SATURDAY MORNING is an organization formed by some of the most talented African American creative leaders our industry has ever known. This coalition has launched a movement to help shift the perception of race, to encourage peace and promote a greater understanding of one another across our country.
4:00 - 4:45 PM
TALENT TOWNHALL @ wine:30
4A's Chief Talent Officer Council
Singleton Beato, EVP, Talent, 4A's
4:45 - 5:30 PM