AGENDA

Day 1: Thursday, February 28, 2019

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8:00 – 9:00 a.m.

Registration & Breakfast


9:00 – 9:10 a.m.

Opening Remarks
Marla Kaplowitz, President & CEO, 4A’s
Simon Fenwick, EVP, Talent Engagement & Inclusion, 4A’s


9:10 – 9:55 a.m.

Values Are Not Enough: The Keys to Unlocking Enduring Agency Transformation

As many agencies find themselves challenged by rapid change and new competitors, transformation has become an imperative. At the center of this transformed workplace and delivery culture is a change in the way people work together. Having the talent to drive that change is critical and demands a deep understanding of how values and culture relate to organization, roles, processes and tools. AgencyAgile CEO Jack Skeels shares his organization’s insights from helping more than 110 agencies and marketers in their transformation, including how values-as-platitudes become traps for inaction and disillusion, how cultural values can empower employees, and the key challenges to creating enduring transformative change.

Jack Skeels, CEO, AgencyAgile

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9:55 – 10:00 a.m.

Framing the Day

Jean-Rene Zetrenne, Chief Talent Officer, Ogilvy USA
Emcee, Talent@2030

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10:00 – 10:45 a.m

You: Designer, Change Agent, Leader

A multi-generational workforce. Emerging capabilities. Shifting business models. Finding the cultural sweet spot. Increased complexity. Every day, you, your leaders and your people are experiencing all the impacts of an ever-changing environment. Same for our industry and clients as well. As HR and talent leaders, you could benefit from having perspectives and tools that help you strategize and shape your organization’s approaches. While also being able to implement change, large- or small-scale, along the way. This session will provide you with a high-level understanding of organizational design; a four-point guide covering design, change and culture; and a selection of tools you can use to support your ideas and build your own toolkit. Together, these elements will also help you define or enhance your leadership skills.

Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe

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10:45 – 11:15 a.m.

Networking Break


11:15 a.m. – 1:00 p.m.

Interactive Workshop

Reframing: How to be a Change Agent and Craft Stories that Move People to Action

Agencies are awash in a wave of change, and there’s no sign of it slowing. In-house teams, big consultancies, and digital platforms are all moving in. Your top talent has more options than ever before. Clients expect more with less. And the pressure to create a high-performance culture that also happens to be “mindful” and “fun” is only increasing. You have your work cut out for you!

In order to survive, your agency will have to invent a new future and adapt to it. Luckily, they have a secret weapon: you.

As a talent leader, you have your ear to the ground and are uniquely positioned to hear the grapevine with empathy. What stories are people telling? What moves them? What deflates them?

The best change agents know how to craft stories that move people to action. Where others see blockers, they can communicate opportunity and get others volunteering to work alongside them. You can do this with your leadership team. With your talent team. Or with your agency at large.

At the end of the workshop, you’ll not only have reframed an opportunity for yourself, but you’ll leave with practical tools to lead conversations for change and craft stories that move people to action.

Bree Groff, CEO, NOBL Collective

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1:00 – 2:05 p.m.

Networking Lunch


2:05 – 2:30 p.m.

How HR Needs to Evolve
There has never been a more critical time for HR to re-examine everything we think we know about company culture.  We need to be willing to get uncomfortable, embrace difficult conversations, and rebuild trust. In this session, hear the personal #metoo experiences from the founders of HRuprise and how those experiences led to the creation of this social movement aimed at changing the discourse within HR.

Nickolett Hocking, Director of People & Culture, Rational and Co-Founder, HRuprise
Rebecca Weaver, Head of People & Culture, Rational and Co-Founder, HRuprise

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2:30 – 3:30 p.m.

WORKSHOPS
Two concurrent workshops let attendees take a deeper dive into topics most relevant to them.

Workshop I: Breaking the Silence in HR
Facilitated by Rebecca Weaver, Head of People & Culture, Rational, Co-Founder, HRuprise

A few common refrains today among stories of harassment in the workplace are “HR is not your friend” and “HR’s job is to protect the company, not you.” HR has a complex relationship with confidentiality with a responsibility both to protect the organization and preserve the privacy of individuals. So what happens when HR is asked to sweep something under the rug—or when it has its own #metoo crisis? HR isn’t powerless or clueless in those scenarios, but it has the opportunity to change how it does business—and HR needs to start telling its stories. This workshop explores how to tell the truth—the whole truth—as a way forward.

Workshop II: Stop Doubling Down on Traditional Harassment Training and Do This Instead
Facilitated by Nickolett Hocking, Director of People & Culture, Rational, Co-Founder, HRuprise

As marketers and agencies alike weather more, and more vocal, charges in the wake of #metoo, many leaders are caught unprepared to deal with it. Traditional harassment training may actually make matters worse—so what’s the right way to respond? This workshop leads participants through an effective approach to combating harassment in the workplace, creating alliances and identifying and rooting out warning signs before troubling behavior becomes problematic.


3:30 - 4:00 p.m.

Networking Break


4:00 - 4:30 p.m.

Applying Agile Processes to Agency Operations

Today’s agency must move at the speed of the market. Applying Agile methodology across operations can help optimize practices and processes to meet quickly changing client needs as well as business and market realities. In this session, Wunderman COO, North America shares examples and outcomes from the agency applying Agile principles to resource and project management, as well as core business ops.

Robyn Tombacher, COO, North America, Wunderman

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4:30 – 5:00 p.m.

“Too Old” for the Job?
How to Tackle Ageism in Advertising

Age bias is pervasive in many industries, especially in workplaces that value the culture of youth and innovation. Many of us don’t recognize our own biases against age. But these stereotypes can hinder diversity and inclusion. Many many leaders are starting to recognize how a multigenerational workforce, with its breadth of ideas and experience, can offer a competitive advantage. But this session explores why ensuring an inclusive environment requires tackling casual ageism head-on.

Moderator: Claire Telling, Co-CEO, Grace Blue
Lori Muszynski, Global I&D Lead, Fjord and Accenture Digital
Barbara Schiola, Principal, PX Strategies
Heather Tinsley-Fix, Senior Advisor, AARP


5:00 – 5:15 p.m.

Closing Thoughts

Jean-Rene Zetrenne, Chief Talent Officer, Ogilvy USA
Emcee, Talent@2030


5:15 p.m. – 7:15 p.m.

Cocktail Reception

Day 2: Friday, March 1, 2019

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8:00 – 9:00 a.m.

Registration and Breakfast


9:00 - 9:10 a.m.

Framing the Day: A Word from Talent@2030’s Emcee
Jean-Rene Zetrenne, Chief Talent Officer, Ogilvy USA
Emcee Talent@2030


9:10 – 9:40 a.m.

Leading Talent Through Moments of Change
How one agency ballooned in size and doubled down on its codified approach to keeping the culture aligned, educated, and inspired.


While leading cultures through moments of extreme change can never be plain sailing, having a plan, being obsessive about delivering it, and caring—for individuals and teams—24 hours a day is a good start. Essence leaders Dan Dobson-Smith and Steve Williams tell their story and share valuable learnings from their experience in 2018.

Dan Dobson-Smith, Global Chief Learning & Culture Officer, Essence
Steve Williams, Global COO/Americas CEO, Essence

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9:40 – 10:10 a.m.

Succession Stories: What to Do When Your CEO Asks, “Do you want my job?”

The art and science of succession planning requires equal measures of data-driven insights and calculated risk-taking. The right mix of experience, skill set, gender and race all are important considerations. But when leaders rise to C-suite roles—especially to the top role of chief executive—the elevation should feel both inevitable and unexpected. For outgoing CEOs, tapping the right successor requires the support and partnership of a strong talent partner.

Publicis Health’s Chief Talent Officer moderates a provocative fireside chat featuring Nick Colucci and Alexandra von Plato to discuss the creation of the healthcare network’s CEO transition plan, why it worked, and the lessons they learned.

Moderator: Shannon Boyle, Chief Talent Officer Publicis Health
Nick Colucci, Chairman, Publicis Health & COO, Publicis North America
Alexandra von Plato, CEO, Publicis Health

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10:10 – 10:40 a.m.

Work Meets Real Life
A Fireside Chat with
Eileen Benwitt, EVP, Global Chief Talent Officer, Horizon Media

Culture is more than a cool office space, free food, gym memberships and ping-pong tables. While those perks help create environments that flourish, they don’t answer the fundamental questions—how to help all your staffers live better lives, and how to help individuals tackle tough challenges and grow professionally.

The time has come for organizations to stop envisioning an enviable culture and start enabling one. In this fireside chat, Eileen Benwitt and Simon Fenwick discuss the shift toward seeing the whole person’s well-being linked to their performance and productivity. Hear from Eileen how Horizon has built a culture that recognizes that when its staff feels well, the business does well.

Moderator: Simon Fenwick, EVP, Talent Engagement and Inclusion, 4A’s


10:40 – 11:00 a.m.

Networking Break


11:00 – 11:40 a.m.

Succession Stories: Predecessors and Successors

David Eastman and Greg Stern are guiding BSSP, a 25-year-old independent agency, through its current management succession. In this candid talk, David and Greg share their experience identifying both internal and external talent and aligning the agency for continued growth through evolution. Learn the key principles they used to ensure success and the lessons they learned as the agency evolved and changed.

David Eastman, CEO, BSSP
Greg Stern, Founder & Co-Chairman, BSSP & Board Chair, 4A’s

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11:40 – 12:30 p.m.

MAIP Alumni Panel: “My Professional Journey”

For 45 years, the 4A’s Multicultural Advertising Intern Program has provided the advertising industry with the best talent through world-class development opportunities. The program has become a platform for more than 3,000 professionals to launch and sustain their careers. From entry level to the C-suite, MAIP alumni have built successful careers in your agencies. In this series of interstitial talks, these individuals share first-person POVs from key mile-markers in their professional journeys, to help you understand what’s working in your endeavors to recruit, train and retain this top talent—and where you may still have work ahead.

Moderator: Saneel Radia, EVP, Global Chief Innovation Officer, R/GA
Christina Amazan, Freelance Senior Copywriter
Komal Charania, Assistant Account Executive, Mother New York

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12:30 – 1:40 p.m.

Networking Lunch


12:45 p.m. - 1:25 p.m.

Lunch and Learn

A Matter of Trust: Why Don’t Employees Speak Up When Things Go Wrong?

What stops employees from raising issues internally and how technology can help to bridge the communication gap.

Neta Meidav, CEO and Co-founder, Vault Platform

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Sponsored by Vault Platform

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1:40 – 2:10 p.m.

Cultivating ‘Creative Consciousness’ in the Modern Workplace

What’s the secret to great creative thinking? Havas New York calls it “creative consciousness”: encouraging healthy workplace conventions to nurture and unlock the brain’s creative power. CEO Laura Maness and CCO Harry Bernstein, who argue that well-being and success comes from giving ambitious employees the tools they need to flourish personally and professionally. (At Havas, that means meditation rooms, in-house farmers markets, and a creative-to-creator mentality.) In this session, Maness and Bernstein discuss how Havas’s embrace of consciousness led to the agency’s cultural and business transformation.

Harry Bernstein, Chief Creative Officer, Havas New York
Laura Maness, CEO, Havas New York

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2:10 – 2:40 p.m.

“Break the Silence” Around Disability 365 Days of the Year

With 3.9% of the U.S. workforce comprised of people with disabilities—and with 75% of disabilities being invisible—it’s hard to know which employees are directly affected. Most companies are trying to address disability, but no magic formula can ensure employees feel comfortable disclosing them. With an acquisition model that results in continual assimilation of incoming employees, L'Oréal USA launched a program to “Break the Silence” around disability 365 days a year. This ongoing process builds awareness and education on the broad extent of disability—and the benefits of disclosure. This session discusses how L’Oréal’s initiative has led to a significant recent increase in disclosures and a more inclusive workplace.

Rebecca Caruso, Vice President, Communications, Diversity & Inclusion, L'Oréal USA

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2:40 – 3:00 p.m.

“You Can’t Do That at Work!”

What’s offended your employees today? Whether an inadvertent faux pas or deliberate harassment, managers’ aggressions have cost employers billions in lost productivity, arbitration fees, and lawsuits. In her journey through the ranks of corporate America, Natasha Bowman—a former employment law attorney and human resources executive—has seen it all. In this talk, Bowman invites the audience to step behind the curtain as she highlights common mistakes and shares lessons learned, leaving the audience inspired and empowered to lead with the empathy, compassion, and respect that bring out the best in corporate culture.

Natasha Bowman, President & Founder, Performance ReNEW

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3:00 – 3:30 p.m.

Closing Keynote: Permission To Live Your Vision

It’s a constantly evolving world, and people are counting on you to lead the charge. Are you overwhelmed or present? Is your approach proactive or reactive? As you drive the business, are you aware of what’s driving you?

When you live your vision, you empower others to do the same. This keynote will help you understand your role in the health and wellness of your business and the people who work in it. You’ll come away with tools to help you shift from an outdated model, providing the support you need to give yourself permission to live your vision.

Stefanie Ziev, Executive Coach

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3:30 – 3:35 p.m.

Closing Remarks

Simon Fenwick, EVP, Talent Engagement & Inclusion, 4A’s
Jean-Rene Zetrenne, Chief Talent Officer, Ogilvy USA & Emcee Talent@2030