Talent@2030

SAVE THE DATE: March 6-7, 2018

Last year's 4A's Talent@2030 brought together 250 Talent and HR leaders, along with top C-suite agency and client-side executives, who offered candid perspectives about the significant impact that technology, social media and data have had on people and culture. The event culminated with a dynamic Master Class on unconscious bias that left our attendees with new insights about what it really takes to build sustainable, inclusive people and culture practices.

Mark your calendars now and plan to attend this September's 4A's Talent@2030. This year is sure to be an even stronger talent community and knowledge building event for the industry! The agency-focused agenda will present best practices in talent retention that enable the future through innovative engagement and development strategies.  

Click HERE to register today!  

We look forward to seeing you this September!

Click HERE to see highlights, video and images from 2015. 

See 2015 highlights from Day 1 & Day 2

Follow the conversation #4AsTalent2030

 

TALENT@2030 AGENDA


MONDAY, AUGUST 11, 2014


8am - 8:45am   |  BREAKFAST & NETWORKING
Sponsored by: Namely


8:45am - 9am  |  WELCOME
Singleton Beato, EVP, Diversity & Inclusion Strategy and Talent Development, 4A’s
Nancy Hill, President and CEO, 4A’s 
Laura Agostini, Chief Talent Officer, JWT and Co-Chair, 4A's Chief Talent Officer Council 
Erika Andersen, Founder/Partner, Proteus

 

9am - 9:30am  |  MORNING KEYNOTE ADDRESS 
Cindy Gallop, Entrepreneur & Renowned Advertising Consultant


9:30am - 12:30pm   |  MORNING SESSIONS    
Morning sessions will explore the state of the industry and the strategic talent management transformation ahead as we prepare for seismic shifts in the marketing ecosystem over the next decade. Thought-provoking visionaries will share perspectives on today’s human capital landscape and envision the advertising agency and workforce of the future. These sessions will include: 


9:30am - 10am    MARKETING & AGENCY TALENT STUDY UNVEILED
Matt Wardle, Director, Millward Brown Vermeer 

Matt Wardle, from Millward Brown Vermeer,  will speak about what it takes to inspire and engage both the employee and consumer of tomorrowlaced with key findings and recommendations from the Agency2020 and Marketing2020 studies.


10am - 10:30am   |  THE JOURNEY TO TALENT OBSESSION
Beth Armknecht Miller, Leadership Development Advisor & Author of Are You Talent Obsessed?


10:30am - 10:45am   |  BREAK


10:45am - 11:15am   |  THE FUTURE OF THE ADVERTISING INDUSTRY
Bob Greenberg, Founder, Chairman, & CEO, R/GA
Interviewed by: Abbey Klaassen, Associate Publisher - Editorial and Audience, Ad Age
Bob Greenberg will share his perspective on the future of our business and how we should begin to think more intelligently about how we benchmark our investment in people practices. Bob will lead the audience to consider the evolution of measuring our talent acquisition and retention decisions based on other agencies, when the real competitors for talent have moved well beyond our industry.


11:15am - 11: 45am   |  THE PIRATE SHIP MENTALITY 
Avi Savar, Founder & Chief Strategy Officer, Big Fuel
Avi Savar will explore today's millennial mindset and why being "mission-driven" is crucial as agencies continue to compete against start-ups, technology companies and other industry “disruptors.”  Savar will explain why the need to foster innovation and a culture, where employees' primary responsibilities are to the firm's mission versus their own position within its hierarchy, are key to unlocking the potential of the next generation of talent.
 

11:45am - 12:15pm   |  INTERACTIVE SESSION
Erika Andersen, Founder/Partner, Proteus


12:15pm - 1:15pm   |  LUNCH


12:30pm - 1:15pm  |  MARKETER'S PANEL
Erica Fox, Director of People Development, Google
Angela Gardner, VP, Talent Acquisition, Yahoo
Tonya Dobine, VP & HR Business Partner, Disney-ABC Television

Senior Talent and HR leaders from Google, Yahoo, and Disney-ABC will discuss their approach to aligning talent management strategies with the evolving workplace and how they leverage their culture and human capital management practices to drive organizational growth.


1:15pm - 5:30pm  |  AFTERNOON SESSIONS   
The afternoon sessions will allow us to take an insider look at industry-specific talent strategies that sustain agency culture, where employees breed innovation. Agency leaders, in partnership with talent leaders, will share thought-provoking ideas and tactics to maintain an agency culture where talent thrives.


1:15pm - 1:45pm  |  AFTERNOON KEYNOTE ADDRESS 
HAPPINESS IS THE NEW ROI

Shawn Riegsecker, Founder and CEO, Centro
Getting culture right, based on happiness, is a major determinant of a company’s long-term success. Entrepreneur, Shawn Riegsecker discusses the importance of values and principles of business leaders and how a strong culture in the workplace can result in better productivity and employee retention.


1:45pm - 2:15pm  |  REINVENTING OUR BUSINESS BY REINVENTING OURSELVES:
THE CRITICAL ROLE OF TALENT

Rishad Tobaccowala, Chairman, DigitasLBi and Razorfish
The only way an organization can change and be relevant in the future is if the people, who work in the organization are open to change and upgrade  their skills to remain relevant.  Rishad will share thought and ideas on how we can all re-invent ourselves and therefore our organizations for the future.


2:15pm - 2:45pm  |  POWER TRIFECTA
Renetta McCann, Chief Talent Officer, Leo Burnett
Suellen Ravanas, EVP, CFO North America, Leo Burnett
Rich Stoddart, CEO North America, Leo Burnett

We believe in the power of finance chief, talent chief and CEO working together on strategy, opportunities and issues. Join us for a candid conversation about how these three work collaboratively at Leo Burnett to build and maintain a leadership culture that focuses clearly on just two things – the people within the agency and the ideas they create.  

2:45pm - 3pm  |  BREAK

3pm - 3:30pm  |  DISRUPTING THE AGENCY TALENT POOL
Andrew Graff, CEO, allen & gerritsen

Andrew Graff shares his thoughts on how creating an inventive workplace and a "Best Places to Work" culture attracts the talent of the future to a&g.


3:30pm - 3:50pm  |  BROAD AND DEEP
Monique Nelson, Chairman and CEO, UniWorld Group
The advertising landscape is no longer predictable and therefore the traditional job descriptions do not apply.  This discussion will explore new and exciting transferable skills that allow for continuous growth and innovation.


3:50pm - 4:10pm  |  TALENT ENGAGEMENT AND THE EVOLUTION OF THE WORKPLACE
Rob Norman, Chief Digital Officer GroupM
Rob Norman will discuss how we face the challenge of organizational change, how we properly engage talent in the "new disciplines, and the importance of preparing for the evolution of the workplace itself.


4:10pm - 4:30pm  |  THE TOOLS, TECHNIQUES AND METHODS TO BECOMING A TALENT- OBSESSED LEADER
Beth Armknecht Miller, Leadership Development Advisor & Author of “Are You Talent Obsessed?”


4:30pm - 5pm  |  AGENCIES GET SCHOOLED: 
HOW TO CULTIVATE, TRAIN AND RETAIN GREAT TALENT IN THE DIGITAL ERA
Mark Avnet, Dean, 360i U
The industry’s first and only “Dean,” will explore what it means to “get schooled at work,” and how to develop talent for our rapidly-evolving and disruptive industry. In this session, Avnet will share best practices for the design and advancement of in-house agency training programs, and he will examine the latest approaches to learning and education created for an agile world.


5pm - 5:30pm  \  INTERACTIVE SESSION
Erika Andersen, Founder/Partner, Proteus


5:30pm - 5:45pm  \  WRAP-UP
Eric Bacolas, Chief Talent Officer, 360i
Singleton Beato, EVP, Diversity & Inclusion Strategy and Talent Development, 4A’s

6:00pm - 7:30pm  \  4A's FOUNDATION COCKTAIL RECEPTION
TALENT@2030 will culminate with an evening reception allowing Senior Industry Executives and invited 4A's Foundation Scholars to  network, connect and share ideas over hors d'oeuvres and cocktails.  Click  here to view our Foundation Scholars. 


TUESDAY,  AUGUST 12, 2014

Day 2 sessions of Talent@2030 have been approved by for 1.50 (Business) recertification credit hours toward PHR, SPHR and GPHR recertification by the HR Certification Institute.


8am - 8:45am  |   BREAKFAST & NETWORKING


8:45am - 9am  |  WELCOME
Singleton Beato, EVP, Diversity & Inclusion Strategy and Talent Development, 4A’s
Patti Clifford, Global Chief Talent Officer, Havas Worldwide & Havas Creative
Recognized as an Ad Age Woman to Watch 2014


9am - 10:30am  |  THE ANALYTICS ERA: TRANSFORMING HR's IMPACT ON THE BUSINESS
Ben Sands, Executive Advisor, CEB
The good news: Today we have access to more data and information about our people than ever before. The bad: only 8% of senior HR leaders believe we are getting any real returns on our analytics investments. More troubling, only 15% of business leaders are using our data to drive business decision-making. In this session, Ben will share with us the three primary challenges that hold organizations back from realizing the full potential of HR analytics. With the roadblocks identified, he'll then offer three specific practices to help us transform HR's analytic impact on the business. 


10:30am - 10:45am  |  BREAK & NETWORKING


10:45am - 12:15pm  |  DRIVING BREAKTHROUGH PERFORMANCE IN THE NEW WORK ENVIRONMENT
Scott Engler, Managing Director, CEB

It's a problem facing organizations around the world: how do we optimize the performance of our people? According to the latest research from CEB, in order to meet business goals over the next 12 months, on average organizations believe they must improve employee performance by 20% or more. For better or worse, traditional performance management approaches aren't going to get us there. In this session, Scott will introduce a dynamic new way to think about employee performance and describe how innovative organizations around the world are using this metric to transform their workforce and achieve breakthrough business goals. 


12:15pm - 12:30pm  |  SUMMARY & WRAP-UP
Jennifer Remling, SVP, Talent at R/GA
Tim Cecere, Chief Talent Officer NA, Director of Human Resources, NA, GroupM
Singleton Beato, EVP, Diversity & Inclusion Strategy and Talent Development, 4A’s

 

12:30pm - 1pm  |  BREAK & NETWORKING


1pm - 3pm  |  THE FACE OF TALENT 2014 LUNCHEON
All Talent@2030 attendees receive free admission to The Face of Talent Diversity Leadership Luncheon. The Diversity Leadership Luncheon hosts more than 400 MAIP interns, alumni and industry executives who will gather to celebrate and welcome the new face of talent into our industry. The Luncheon provides an optimal platform to recognize those individuals and agencies committed to diversity, as well as honor the MAIP Class of 2014.