The  Business of  People and  Culture




As we are confronted with a new era of workplace change, the 4A’s invites Talent and HR Leaders to join us in exploring and defining the agency of the future and the future of work.


Topics will range from distributed work models to emerging business models and org structures to catching up to emerging skill needs and creating a sustainable culture that is equitable for all types of talent. Come to this conference to determine a new way forward that puts humanity, social justice and a values-driven business at the core in the age of a disrupted workplace.

Last year's 4A's Talent@2030 brought together 250 Talent and HR leaders, along with top C-suite agency and client-side executives, who offered candid perspectives about the significant impact that technology, social media and data have had on people and culture. 

The event culminated with a dynamic Master Class on unconscious bias that left our attendees with new insights about what it really takes to build sustainable, inclusive people and culture practices. View the highlights now.

Follow the conversation #4AsTalent2030


March 6-7, 2018

Convene 32 Old Slip, New York, NY 10005


Last year, Wendy Clark, CEO at DDB Worldwide, North America, stressed the need for agencies to change if they're going to continue to be innovative and thrive.

She posed the question to the room: 
"The world has changed, and brands are changing. Why are agencies fundamentally staying the same?"